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Backlink ROI is a tricky metric to sustain, especially when initial wins start to fade after a few months. Many SEO managers notice that the high-quality guest posts or niche edits they bought last year just aren’t pulling the same weight anymore. This problem is not new, industry disruption around link equity erosion has been growing steadily since 2021, thanks to algorithm tweaks and evolving user behavior. But what exactly is causing your backlink ROI to dwindle, and how